What Acquired Says About Marketing

7 episodes about marketing

Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.

All Marketing episodes All Acquired episodes

Key Insights on Marketing

Political scientist Chris Borick notes Democrats have 'incredible tailwinds' but warns they 'still have a bad brand' requiring strategic candidate selection

French terroir concept became untranslatable marketing tool to defend against New World wine competition
Gotchies underwear brand launched January 2025, hit $40K first year revenue with 17% repurchase rate and $100+ average order value
Tether relocated to El Salvador for brand enhancement, demonstrating the country's appeal to major global companies
Gloria's digital marketing costs skyrocketed when Meta stopped targeted advertising, making customer acquisition unprofitable
Alison Roman's tomato sauce business launched in September and immediately sold out, preventing full marketing campaigns due to consistent stock shortages
Celebrity advantage eliminates 'Facebook tax' - most CpG companies spend heavily on Instagram ads while Roman sells out without advertising
Co-founders split equity 50-50 after 10 years of working together, with one focused entirely on product and the other on marketing/sales