How I Built This with Guy Raz

What How I Built This with Guy Raz Says About Sales

33 episodes about sales

<p>Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode,...

Key Insights on Sales

Knowledge workers earn tens of trillions annually - labs are orders of magnitude below this revenue target

  • Anthropic's revenue has grown 10x annually: 'zero to 100 million in 2023, 100 million to a billion in 2024, billion to nine or 10 billion in 2025' - Dario
  • YouTube's revenue share model (close to 50%) exists due to historical competition, while other social networks give creators effectively 0% outside token creator funds
  • Members of Congress can legally engage in insider trading while handmade skateboard sales are prohibited by ethics rules
  • Chinese frontier labs (Minimax, ZAI) project end-of-year ARR of $1–$1.2 billion, having roughly doubled revenue month-over-month versus last year.
  • Food Play Productions generated $1.5 million revenue at peak with 12 staff and four touring vans before COVID downsizing
  • Gotchies underwear brand launched January 2025, hit $40K first year revenue with 17% repurchase rate and $100+ average order value
  • Alabama's prison system has killed 1,500 people since filming began, with guards selling contraband phones that inmates use to document systematic violence and murder

Episodes

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Advice Line with Susan Griffin-Black of EO Products

Advice Line with Susan Griffin-Black of EO Products

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

Advice Line with Christina Tosi of Milk Bar

Advice Line with Christina Tosi of Milk Bar

Advice Line with Sarah LaFleur of M.M. LaFleur

Advice Line with Sarah LaFleur of M.M. LaFleur

Advice Line: New Offerings, Bigger Markets

Advice Line: New Offerings, Bigger Markets

Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

Advice Line with Jonah Peretti of Buzzfeed

Advice Line with Jonah Peretti of Buzzfeed

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

Advice Line with David Neeleman of JetBlue

Advice Line with David Neeleman of JetBlue

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Advice Line with Eric Ryan of Method returns

Advice Line with Eric Ryan of Method returns

Advice Line with Chieh Huang of Boxed

Advice Line with Chieh Huang of Boxed

iRobot: Colin Angle. How The Roomba Became a Household Icon

iRobot: Colin Angle. How The Roomba Became a Household Icon

Advice Line with Steve Ells of Chipotle

Advice Line with Steve Ells of Chipotle

Wingstop: Antonio Swad. A Brilliant Idea β€” And a Nail-Biting Exit

Wingstop: Antonio Swad. A Brilliant Idea β€” And a Nail-Biting Exit

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

Advice Line with Hernan Lopez of Wondery

Advice Line with Hernan Lopez of Wondery

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Advice Line with Miguel McKelvey of WeWork

Advice Line with Miguel McKelvey of WeWork

Advice Line with Alexa Hirschfeld of Paperless Post

Advice Line with Alexa Hirschfeld of Paperless Post

Advice Line with Pete Maldonado and Rashid Ali of Chomps

Advice Line with Pete Maldonado and Rashid Ali of Chomps

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

Advice Line with Jon Stein of Betterment

Advice Line with Jon Stein of Betterment

HOKA: Jean-Luc Diard and Nicolas Mermoud. The β€œClown Shoe” That Became a $2B Bonanza

HOKA: Jean-Luc Diard and Nicolas Mermoud. The β€œClown Shoe” That Became a $2B Bonanza

Advice Line with Serial Entrepreneur Mark Cuban

Advice Line with Serial Entrepreneur Mark Cuban

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Books on sales

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