Podbrain 
What How I Built This with Guy Raz Says About Marketing
27 episodes about marketing
<p>Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode,...
Key Insights on Marketing
Political scientist Chris Borick notes Democrats have 'incredible tailwinds' but warns they 'still have a bad brand' requiring strategic candidate selection
- French terroir concept became untranslatable marketing tool to defend against New World wine competition
- Gotchies underwear brand launched January 2025, hit $40K first year revenue with 17% repurchase rate and $100+ average order value
- Tether relocated to El Salvador for brand enhancement, demonstrating the country's appeal to major global companies
- Gloria's digital marketing costs skyrocketed when Meta stopped targeted advertising, making customer acquisition unprofitable
- Alison Roman's tomato sauce business launched in September and immediately sold out, preventing full marketing campaigns due to consistent stock shortages
- Celebrity advantage eliminates 'Facebook tax' - most CpG companies spend heavily on Instagram ads while Roman sells out without advertising
- Co-founders split equity 50-50 after 10 years of working together, with one focused entirely on product and the other on marketing/sales
Episodes
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
Advice Line with Susan Griffin-Black of EO Products
Advice Line with Christina Tosi of Milk Bar
Advice Line with Sarah LaFleur of M.M. LaFleur
Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant
Advice Line with Jonah Peretti of Buzzfeed
Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company
Advice Line with David Neeleman of JetBlue
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
Advice Line with Eric Ryan of Method returns
iRobot: Colin Angle. How The Roomba Became a Household Icon
Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
Advice Line with Marcia Kilgore of Beauty Pie (June 2025)
Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Advice Line: What’s Your Value?
Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
Advice Line with Hernan Lopez of Wondery
Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business
Advice Line with Miguel McKelvey of WeWork
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
Advice Line with Alexa Hirschfeld of Paperless Post
Advice Line with Pete Maldonado and Rashid Ali of Chomps
Advice Line with Julia Hartz of Eventbrite
HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza
Advice Line with Monica Nassif of Mrs. Meyers
Advice Line with Jack Conte of Patreon (December 2024)
Books on marketing
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