Alex Hormozi

What Alex Hormozi Says About Sales

31 episodes about sales

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now

Key Insights on Sales

Knowledge workers earn tens of trillions annually - labs are orders of magnitude below this revenue target

  • Anthropic's revenue has grown 10x annually: 'zero to 100 million in 2023, 100 million to a billion in 2024, billion to nine or 10 billion in 2025' - Dario
  • YouTube's revenue share model (close to 50%) exists due to historical competition, while other social networks give creators effectively 0% outside token creator funds
  • Members of Congress can legally engage in insider trading while handmade skateboard sales are prohibited by ethics rules
  • Chinese frontier labs (Minimax, ZAI) project end-of-year ARR of $1–$1.2 billion, having roughly doubled revenue month-over-month versus last year.
  • Food Play Productions generated $1.5 million revenue at peak with 12 staff and four touring vans before COVID downsizing
  • Gotchies underwear brand launched January 2025, hit $40K first year revenue with 17% repurchase rate and $100+ average order value
  • Alabama's prison system has killed 1,500 people since filming began, with guards selling contraband phones that inmates use to document systematic violence and murder

Episodes

How to Monetize an Audience Without Selling Out | Ep 972

How to Monetize an Audience Without Selling Out | Ep 972

Watch This If You Own a Service Business | Ep 971

Watch This If You Own a Service Business | Ep 971

Solving 6 Scaling Problems | Ep 969

Solving 6 Scaling Problems | Ep 969

4 Ways to Use AI in Your Business | Ep 968

4 Ways to Use AI in Your Business | Ep 968

The 5 Things I Look For Before Starting Any Business | Ep 967

The 5 Things I Look For Before Starting Any Business | Ep 967

The Two Changes That Grew This Business 44% in One Year | Ep 966

The Two Changes That Grew This Business 44% in One Year | Ep 966

How My $250 Million Portfolio Actually Makes Money | Ep 965

How My $250 Million Portfolio Actually Makes Money | Ep 965

Before You Run Ads, Fix This One Thing First | Ep 964

Before You Run Ads, Fix This One Thing First | Ep 964

Stop Ignoring AI | Ep 963

Stop Ignoring AI | Ep 963

How to Scale an E-Commerce Business Past the $10M Wall | Ep 962

How to Scale an E-Commerce Business Past the $10M Wall | Ep 962

Embrace The Cringe | Ep 961

Embrace The Cringe | Ep 961

One Step Away From Collapse (Here’s How We Fixed It) | Ep 960

One Step Away From Collapse (Here’s How We Fixed It) | Ep 960

How To Stop Solving Problems That Do Not Exist | Ep 956

How To Stop Solving Problems That Do Not Exist | Ep 956

How to Grow Your Brand In 2026 | Ep 958

How to Grow Your Brand In 2026 | Ep 958

How To Sell Services To The Ultra Wealthy | Ep 957

How To Sell Services To The Ultra Wealthy | Ep 957

$100M Offers Audiobook Part 1

$100M Offers Audiobook Part 1

$100M Offers Audiobook Part 5

$100M Offers Audiobook Part 5

$100M Offers Audiobook part 7

$100M Offers Audiobook part 7

$100M Offers Audiobook Part 2

$100M Offers Audiobook Part 2

$100M Offers Audiobook Part 4

$100M Offers Audiobook Part 4

The 6 Levels of Making Money | Ep 955

The 6 Levels of Making Money | Ep 955

You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954

You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954

How to Close a Deal on the Phone Before They Hang Up | Ep 953

How to Close a Deal on the Phone Before They Hang Up | Ep 953

Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952

Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952

Rich People Buy Differently (So Price Like It) | Ep 949

Rich People Buy Differently (So Price Like It) | Ep 949

Stop Using Industry Standards If You Want to Win | Ep. 1006

Stop Using Industry Standards If You Want to Win | Ep. 1006

Use the Shape of Your Business to Scale | Ep. 1005

Use the Shape of Your Business to Scale | Ep. 1005

You’re 28 Minutes Away From Never Being Broke Again | Ep 1004

You’re 28 Minutes Away From Never Being Broke Again | Ep 1004

Do Anything Exceptionally Well (even if you were starting out) | Ep. 1002

Do Anything Exceptionally Well (even if you were starting out) | Ep. 1002

If I Wanted To Scale A Service Business In 2026, Here's What I'd Do | Ep 999

If I Wanted To Scale A Service Business In 2026, Here's What I'd Do | Ep 999

Books on sales

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