Key ideas from Kevin Kelly

• Kevin Kelly compiled 450 pieces of life advice from Excellent Advice for Living, starting with 68 bits on his 68th birthday
• "Don't be the best. Be the only" - focus on uniqueness rather than competition in your field
• "The rule of three in conversation: ask someone to go deeper three times to reach the closest truth"
• "It is much easier to change how you think by changing your behavior than to change your behavior by changing how you think"
• "Always demand a deadline because it weeds out the extraneous and prevents perfectionism" - echoing Ed Catmull's insights from Creativity, Inc.
• "The reward for good work is more work" - a principle for those playing infinite games
• "Over the long term, the future is decided by optimists who imagine improved problem-solving abilities"
• "Choose to believe that the entire universe is conspiring behind your back to make you a success"