Key ideas from Cameron Healy

• Cameron Healy built Kettle Chips by skipping U.S. expansion and launching directly in the UK, where it outsold American operations
• The Maui Potato Chip Company sourced potatoes from Klamath Falls, Oregon - inspiring Cameron to start his own chip business
• Princess Diana was photographed with Kettle Chips, creating invaluable brand mystique without any marketing spend
• Temperature variation during hand-cooking creates the extra crunchiness that distinguishes kettle chips from continuous-fry products
• Cameron sold Kettle Foods for over $300 million in 2006 after 27 years, with the brand later acquired by Campbell's
• Kona Brewing lost $20,000 monthly for several years before becoming profitable by moving bottling operations to the mainland
• The company survived a catastrophic oil rancidity crisis with Safeway by relying on profits from the original nut business