Key ideas from Aaron Krause

• Aaron Krauss lived at home until age 29 to focus all resources on growing his business without worrying about rent or food expenses
• 3M carved out Scrub Daddy from their acquisition deal, calling it worthless with 'zero sales' - a decision that cost them billions
• The texture-changing foam was discovered by accident when Aaron noticed it got soft in warm water and firm in cold water
• Scrub Daddy generated $1 million in sales the night their Shark Tank episode aired in October 2012
• The company now has almost 500 employees worldwide and generates hundreds of millions in annual revenue
• Aaron's business partner of 18 years left the company because he refused to invest in the Scrub Daddy concept again
• The exclusive foam material can only be manufactured by one German company, creating a natural barrier against competitors